Students that co-major in business analytics will graduate with a Bachelor of Business Administration degree (BBA). The Business Analytics Major must be combined with another major. Our curriculum is designed to support a seamless transition from student to business professional. Ohio University’s Business Analytics Major helps students to develop skills and competencies in business analytics and provides them with hands-on experience of statistical tools used in the business environment using data provided by industry partners. This includes using predictive and prescriptive statistical tools to support decision-making and to gain insight of business performance. To meet this growing industry demand and better position its graduates for success, Ohio University is now offering a business analytics co-major.īusiness analytics refers to the knowledge, skills, and competencies required for the methodical exploration and investigation of business data. Experts predict a significant shortage of analytics professionals in the near future. Thus, we can conclude that as long as the internet and related technologies have their presence. Combine a business analytics major with another major to develop critical skills.īusiness analytics skills are increasingly important in today’s business landscape. Digital marketing will help the organization to engage a larger number of customers while business analytics would help them to understand and analyse the outcomes of their marketing strategies and make improvisations on them to get better results.
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